|From Broadwater Rose Jewels|
Before I list a piece of jewelry in the Etsy shop, I do research. I had never heard of Van Dell, but was intrigued when I found a pair of black and white cameo screw back earrings, set in sterling silver. The mark was clear and prettily done. But when I went to research the company, it was hard to find anything about them. So for today's "The Skinny", I'm going to share with all of you the info I have been able to find out about the Van Dell Corporation (which ain't much...).
It began in Providence, Rhode Island in 1943 (or 1938, depending on your source), with an emphasis on making high quality collections of costume jewelry, as well as sterling silver and gold filled and gold plated pieces. Van Dell wanted to make designs that imitated fine jewelry, retaining a more delicate feel than a heavy, costume feel. They used rhinestones and simulated gemstones, as well as cultured and faux pearls. They were also known for their hand carved cameos and ivory pieces. According to Vintage Jewelry Lane, "Some of their early pieces sold for $65 or more in the 1960s, which was quite expensive for the time."
|From The Art Floozy on Etsy|
Van Dell is recognizable for their cameos, delicate floral pieces, faux pearls, and carved ivory. Their ivory jewelry was marked with red and gold foil hang tags. Rhinestone designs were often originally sold in sets, and are worth more if you can find the entire set or the original box. The jewelry will be marked Van Dell, and have a stamp stating if it is sterling or gold filled. Although not a high end designer, Van Dell does have a following, and can sell for a higher range of prices that your average costume jewelry.
|From Morning Glory Jewelry|
The company was sold to Hallmark in 1970, and in 1998, was bought by the Colibri Company, based in London. They also own Krementz jewelry, which has a similar design aesthetic. Van Dell jewelry is still being made today.
|From our Etsy shop!|